sailBALTIC - a common marketing platform for a first sailing resort - Baltic Sea Region

sailBALTIC presentation at boot Düsseldorf 2007
The MariTour project partnership had a joint presentation at "boot" Düsseldorf in January 2007 (20.01. - 28.01.). 22 partners promoted at their own booth the Baltic Sea Region under the label "sailBALTIC! 413.000 km² adventure, 21.600 km³ diversity - Discover a first class sailing resort". The opportunity of world largest boating fair was also used to open for the first time a new online water sports internet portal www.sailbaltic.com to the public. At several screens visitors had the chance to discover Baltic Sea Regions maritime offers online. Many of them were satisfied to undertake their next sailing trip to the Baltic Sea Region. The presentation at the fair aroused broad visitor interest. Among others the minister of labour and economic affairs Mecklenburg-Vorpommern Mr. Jürgen Seidel and the West Sweden Tourist Board were embraced as guests.
 sailBALTIC Flyer
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sailBALTIC Internet Informationssystem
2007 fair "boot" Düsseldorf can also be seen as a cornerstone for maritime internet marketing. In connection to the opening of the fair at 20.01.2007 the new online water sports portal www.sailbaltic.com was showcased to the public for the first time. MariTour partnership is proud to present www.sailbaltic.com being the first internet portal covering the whole maritime offer of the Baltic Sea Region at one website. Several well known website operators in the field of water sports and numerous attractive boating regions have worked together in order to jointly present one of worlds most beautiful and diverse sailing resorts. The visitor can among others get an idea about the whole marina infrastructure of the Baltic Sea Region. Under www.sailbaltic.com it is also possible to charter or buy boats online and plan the next sailing trip by using the online tour planner. Moreover one can book trips on one of the numerous traditional sailing vessels and find maritime festivals worth to visit by using the first Baltic wide event calendar.
News & Events
Ports
Sailingschools
Traditionalsailing
Charter
Boatmarket
sailBLOG
Improving market information in Boating Tourism
Financial & Operational Benchmarking for Marina Operators in the Baltic Sea Region
Construction and maintenance of marinas is very expensive with the consequence that in many cases costs cannot be covered by the operation revenues. For this reason marinas are often operated by municipalities, clubs or other public institutions. Many of them have little experience in an effective and profitable management of marinas (Marketing on one hand operation on the other). MariTour is putting together a database comprising business indicators from different marinas. This enables comparison to be made, weak points to be spotted and improvements to be introduced. In this framework as detailed questionnaire has been developed, which was posted to numerous marina operators in the Baltic sea region.
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